Here you talk about the charity component of your products (i.e.

who you are donating to with links to their websites) as well as talk about how/why

the products are vegan and part of the “sulfate free” movement

• Links to charities you’re donating too and their brief mission statement

• Some wording about why it’s important to be vegan, mineral free, sulfate free etc

(the average person won’t know this)