Our story

Asher Morgan is a socially conscious hair product company that was created in Los Angeles by leading celebrity stylists Chris Bailey and Shana Fruman. Produced in small batches without any mineral oil, sulfates, or parabens, the luxuriously scented products are crafted with a meticulous science-meets-nature approach.

After years of struggling to find products that were both high quality and socially conscious enough to use on his clients, Chris began mixing and testing his own products on himself to find the right composition. The result is an professional quality and holistic suite of products available as shampoo, conditioner, and leave-in product, which are all suitable for both men and women.

Chris is an ardent believer in the idea that if we all do a little, we can achieve a lot. Thus, a percentage of each Asher Morgan sale is donated to Los Angeles based charities including VA of Westwood, Good Shepherd Catholic Church and School, Hollywood Heart, Warner Avenue School, West Hollywood Elementary.

Asher Morgan products are available online and in select Los Angeles salons.

Meet Asher Morgan Salon Beverly Hills

Chris Bailey is a British-born, Beverly Hills-based hair stylist, owner of Bailey Bailey salon, and the co-creator of Asher Morgan socially conscious hair products. He originally trained with Vidal Sassoon in London and has since spent nearly four decades building a solid reputation as one of Los Angeles’ most trusted stylists.

Throughout his career, he has worked with a litany of celebrity clients including Hollywood actresses, directors, and record producers and has become known for an aesthetic that is as refined and classic as it is modern and fresh. After a career of struggling to find the kind of high-quality hair products that that were both effective and socially conscious enough to use on his clients, in 2015 he launched Asher Morgan hair products along with his wife and TV/film hair stylist Shana Fruman.

Our Products

Be Bountiful Shampoo $28

Be Bountiful Shampoo

Formulated without sulfates, parabens, or phthalates, this gentle cleansing shampoo, with a thick creamy foam, works for all hair types. We use mild surfactants, fruit and plant extracts, essential oils, silk amino acids, and hydrolized keratin to cleanse and smooth hair for natural shine and bounce.


Be Bountiful Conditioner $28

Be Bountiful Conditioner

Formulated without sulfates, parabens, or phthalates, this smoothing and moisturizing conditioner works for all hair types and is ideal for normal, color- treated, dry or damaged hair.  It nourishes the hair with essential oils, vitamins, nutrients, and amino acid, hydrating and detangling while adding shine and bounce.

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Triple Shot Leave-In Conditioner $28

Triple Shot Leave-In Conditioner

Made with Argan Oil, Moringa Oil, Aloe Vera, and other plant and fruit extracts, this hydrating leave-in conditioner detangles, strengthens, smooths, and offers UV protection.  Made without sulfates or parabens.


The Perfect Blend Oil $30

The Perfect Blend Oil

A lightweight, exotic oil that tames flyaways and reduces frizz, while locking in moisture to give hair protection and shine.  Made with Tsubaki, Morninga, and Argan oil.

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